This partnership between Ecuabet and Pragmatic Play is a smart move, especially given how competitive the Latin American iGaming market is. Ecuabet has already made its mark in Ecuador, and with this expansion into Live Casino through Pragmatic Play’s Smart Studio, they’re taking things to the next level. The fact that Smart Studio allows Ecuabet to create customized, branded live casino experiences will definitely help them stand out even more, providing players with a deeper, more immersive experience.

The ability to bring Ecuabet’s signature branding into the live studio environment could create a more local-focused atmosphere, which is always a big plus in markets like Ecuador. Players will likely feel more connected to a platform that feels tailored to them, as opposed to generic, globalized offerings. The branding personalization is a big win for player engagement and retention, especially when it’s paired with Pragmatic Play’s reputation for providing high-quality content.

What’s also notable is that Smart Studio has already been commercially successful in the region with other partners like BET99 and Rizk Casino, which suggests this solution is not just about flashy branding but also driving real results, like higher engagement and monetization. If it’s already proven successful with those partners, there’s a strong chance it’ll do the same for Ecuabet as well.

Victor Arias, Pragmatic Play’s VP of LATAM, seems to be doubling down on this collaboration, emphasizing the commitment to innovation between the two companies. This could be a game-changer for Ecuabet, especially as they push for more market dominance in Ecuador and Latin America as a whole.