🎮 BetMGM Launches Branded Slots: Ace Ventura & Cheers

🧩 Partnership Details

• BetMGM has partnered with Atlantic Digital, a London-based iGaming studio known for adapting popular film and TV IPs into online casino games.

• The collaboration brings exclusive branded slots to the North American market, starting with Michigan.

🎬 New Slot Titles

🕵️‍♂️ Ace Ventura: Pet Detective

• Theme: Based on the cult classic film starring Jim Carrey.

• Grid & Paylines: 5×3 grid, 20 paylines.

• Features:

  • Four fixed jackpots

  • Mini-wheel respins

  • Bonus spins

  • Cash-on-reels

  • Multiplier wilds

• Goal: Help Ace Ventura find Snowflake the Dolphin and win big.

• Tone: Nostalgic, humorous, action-packed.

🍻 Cheers

• Theme: Based on the beloved American sitcom set in a Boston bar.

• Grid & Paylines: 3×3 grid, 17 paylines.

• Features:

  • Sticky respins

  • Nudging wilds

  • Three fixed jackpots

  • Nine unique bonus games

• Characters: Includes Sam, Diane, Norm, Carla, Frasier, Woody, Coach, and Rebecca.

• Tone: Relaxed, character-driven, heavy on nostalgic immersion.

💬 Industry Reactions

• Oliver Bartlett, VP of Gaming at BetMGM:

• Sam Hobcraft, CEO of Atlantic Digital:

🌍 Rollout Plan

• Currently live: Michigan (USA)

• Coming soon: Other jurisdictions pending regulatory approval

🧠 Why This Matters

• BetMGM is doubling down on brand nostalgia, using iconic entertainment properties to deepen player engagement.

• Atlantic Digital’s strategy of combining storytelling and gambling elements reflects a broader trend in iGaming: content-driven user experiences.

• Expect more branded titles as operators look to differentiate in increasingly competitive U.S. iGaming markets.