Yggdrasil’s partnership with BetArabia seems like a strategic move to strengthen its foothold in the MENA region, particularly in Lebanon, where BetArabia is the only licensed online casino. This is a big deal for Yggdrasil, as it opens up a fresh market for their games like Vikings and Golden Fish Tank, which could be a big hit with Lebanese players.

BetArabia’s decision to integrate Yggdrasil’s diverse portfolio, including their original games and access to the YGG Masters studio partner program, makes it clear they’re aiming to provide a wide variety of engaging and innovative content. This should help them drive player engagement and retention, which is crucial in a competitive market.

Yggdrasil’s expansion into the MENA region seems timely, especially since the region has become a key growth area for online gaming. It’s interesting to see how the company is not just relying on their own game development but also curating content from 13 hand-picked partners through the YGG Masters program. This gives BetArabia access to some of the most creative and industry-leading games available.

Both Yggdrasil and BetArabia are clearly excited about the potential of this partnership. Tigran Geghamyan’s statement about setting a new standard for the market suggests they have high hopes for what’s ahead. With recent successes in other regions (like the UK), it looks like Yggdrasil is on a solid growth trajectory.